Black Madre Atelier

Fine Art, Illustration & Design

Popclik Battle

Agency: Y&R Miami
Client: Popclik Headphones
Creative director: Pedro Mansi (Pinhal)

We came up with the battle concept, showing music fighting against day-by-day noises. We have created two arts, printed on canvas, to bring this idea to life.

“So we invited a painter to create a battle of music vs. routine and we had a DJ to create a playlist to bring the art to life. We then placed these giant-sized paintings with a built-in mp3 player and a pair of Popclik headphones around the city’s art district to show consumers how music can triumph over routine” – Y&R Miami.